New Video: Jessie Ware – 110%

Brixton vocalist Jessie Ware only released “110%” two days ago, but the song has already amassed over 30,000 plays on the popular online streaming channel SoundCloud and has conceived a whirlwind of hype around the South London beauty. So you can’t blame her for wasting little time in presenting the accompanying visuals to her latest track.

The clip, directed by graphic designer Kate Moross, places Ms. Ware and her incredible vocals in beautiful country landscapes that screams British Summer (y’know, the rare ones that aren’t blanketed in cloud and rain). The remoteness of it all only enunciates Julio Bashmore‘s instrumental, evoking both vibrant life and sedated calmness with every running drum loop and yawning synth.

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